Hear customers in their own words, without scheduling a single call.
For founders, product and marketing teams. Our AI interviewer runs voice interviews from one link, follows up on what it hears, and builds the themes as people respond. The report is a PDF, ready in seconds.
Illustrative example. Names, numbers and quotes are invented to show the format.
An interviewer that has done its homework.
You describe what you need to know. Simulatte writes the guide from what it already knows about your business, then runs every conversation the same careful way.
A guide written from your context
A guide written from your context
The agent knows your products, your past studies and the files you’ve shared, and it checks the web for your market and rivals. It turns that into a guide: what to open with, what to dig into, what to show. You edit it, then approve the plan before anyone is invited.
It listens, then asks why
The interviewer follows your guide but doesn’t read it like a script. When someone says something worth hearing more about, it follows up, and keeps going until the reason is clear.
Show your ad or product mid-interview
Show your ad or product mid-interview
Put an ad, a packshot or a screen in the guide. The interviewer shows it at the right moment and asks what people notice, believe and would do next.
Showing: “Skip a week” ad. “What does this ad tell you?” Respondents see it on screen while they answer out loud.
A transcript the moment each one ends
A transcript the moment each one ends
You don’t wait for the last interview. Each transcript appears as soon as the conversation finishes, and every set of interviews comes with themes, key quotes and full transcripts.
- GHPaused after box 3Leeds · 14 minTranscript ready
- LMPaused after box 2Bristol · 11 minTranscript ready
- RSPaused after box 4LondonInterviewing
They answer in their language. You read it in yours.
People explain themselves better in the language they think in. Each respondent picks one before the interview starts, and the interviewer speaks it with a native voice and name.
- English
- Hindi
- Tamil
- Arabic
- Spanish
- Interview inEnglish, Hindi, Tamil, Arabic and Spanish
- You readEvery result in English, with the original quote alongside
- One linkOne link can offer up to three languages; each person picks theirs before starting
“I like the app, but I pay when the delivery arrives. If I can’t, I go elsewhere.”
Originalأحب التطبيق، لكني أدفع عند الاستلام. إذا لم أستطع، أذهب لغيره.
“The trial was fine. The price after it is what scared me.”
Original“La prueba estuvo bien. Lo que me asustó fue el precio después.”
Send one link to the people you already have.
No calendars, no time zones. People take the interview when it suits them, on their phone or laptop.
Your customers
Drop the link in an email, an in-app message or a receipt. Send it to people who just bought, just cancelled or never finished signing up.
Your list or your team
A waitlist, a beta group, a community, or the sales team who hear objections every day. Anyone you can send a link to.
Don’t have a list?
Tell us who you need. We’ll source respondents and quote per study, before anything starts.
Coming soon: name the people you need and find them right in the app.
The picture fills in as people answer
The picture fills in as people answer.
Themes update after every finished interview, so you can see where it’s heading by lunchtime and stop when the answer is clear.
Too early to call.
Portion size is pulling ahead.
It’s the portions, not the price.
Then a leadership-ready PDF, in seconds.
Download it when you’re ready to share. Edit the executive summary, add your logo, and send it to the people who make the call.
- The answerWhat you asked, and what people said, in one line
- Who we askedHow many, who they were, which languages
- EvidenceThemes with their share, and quotes in people’s words
- Next stepsWhat to do about it, and what to check next
- MethodThe guide and how the interviews ran
CSV export is live too. A shareable report link is coming soon.
It’s the portions, not the price.
Simulate first. Then ask real people. Simulated customers →
Simulate first. Then ask real people.
Interviews pair with simulated customers. Ask the same questions of both and read the answers side by side, so you can see where they agree and where they don’t.
One after the other Live
Get a first read from simulated customers in minutes, then send the questions that still matter to your own customers.
Both at once Live
Run simulated customers and real interviews on the same study, and watch both fill in together.
| Question | Simulated customers | Real people | Read |
|---|---|---|---|
| Main reason for pausing | SimulatedToo much food 58% | Real peopleToo much food 13/20 | ReadAgree |
| Would a smaller box bring them back? | SimulatedYes 64% | Real peopleYes 14/20 | ReadAgree |
| Does the “Skip a week” ad help? | SimulatedMostly positive | Real people“Feels like they expect me to leave” | ReadDiffer |
Priced in credits. 500 credits per interview, charged only when it’s completed. Links are free to send, to as many people as you like. If we source respondents for you, we quote per study.
See pricing →Asked about interviews.
Is a person running the interview?
No. Our AI interviewer runs it by voice, following the guide you approved. It follows up on what it hears and shows your ad or product when the guide says so. Every respondent is a real person.
How long does an interview take?
Most interviews run 8 to 15 minutes; you set the length when you shape the guide. People take it whenever suits them, so there’s nothing to schedule.
Which languages can people answer in?
English, Hindi, Tamil, Arabic and Spanish. Each respondent picks before starting. You read everything in English, with the original quote alongside.
What if someone drops out halfway?
You’re charged only for completed interviews, at 500 credits each. Sending the link is free.
Can you find people for us?
Yes. Tell us who you need and we’ll source respondents, with a quote per study before anything starts. Finding people right in the app is coming soon.
When do I see results?
Transcripts appear as each interview finishes, and the themes update with every one. When you’re ready, download the PDF report in seconds, or export a CSV.
How is this different from simulated customers?
Interviews are with real people: your customers, your list, or people we source. Simulated customers are modelled on real people but are not real people. Use them for a fast first read, then check what matters here.
Hear it from your customers this week.
Write the question today. Send one link. Read the first transcripts tomorrow.