Pick the ad, claim and price that win the shelf, before you spend.
Tell Simulatte the decision. It works out what to ask, then gets an early read from simulated shoppers in the markets you sell in, or interviews your own customers from one link.
Illustrative example. Numbers and quotes are invented to show the format. It plays both outcomes.
Brand calls that get made on instinct.
Testing lands after the media is booked
The agency read arrives weeks later. By then the buy is locked and the result can only confirm what you already spent.
One market’s answer stretched to five
You test in London and hope it holds in New York, Dubai and Madrid. It usually doesn’t, and nobody finds out until sell-out.
Price moves argued, not tested
Ten percent on the pack becomes a spreadsheet debate between finance and brand, settled by whoever is most senior.
Four calls brand teams make every season.
Shoppers in every market you sell in.
Simulated shoppers
MinutesSimulated customers, modelled on real people, with ready-made audiences in 12 countries including the UK, the US, Germany, France, Spain, the UAE and Saudi Arabia. Or describe your market and build one. Use them to narrow the options before you spend anyone’s time.
Your own customers
As people respondSend an interview or survey link to your newsletter, your DTC buyers or your loyalty list, or tell us who you need and we’ll source them, quoted per study. The interviewer can show your pack or ad stills mid-interview, in English, Hindi, Tamil, Arabic and Spanish.
Priced in credits. A quick ask with simulated shoppers starts at 300 credits; a survey of 100 people answering 5 questions runs 2,500–4,000. Interviews with your customers are 500 credits each, charged only when completed. Survey links are free.
See pricing →Asked by brand teams.
Can we test the actual ad or pack, not a description of it?
Yes. Upload the ads, packs or claims you’re choosing between. A visual test of three ads with 30 simulated shoppers takes about 3–4 minutes. In an interview, the interviewer can show your ad or pack and ask about it.
Which markets can we ask?
Ready-made audiences cover the US, the UK, Germany, the Netherlands, France, Spain, Italy, Sweden, the UAE, Saudi Arabia, Qatar and India. You can also build an audience from a description of your market, then compare markets side by side.
Does this replace our agency’s pre-testing?
It changes what reaches it. Get a directional read in minutes, so the bigger, slower test only carries your two strongest options.
Can we interview our customers in Arabic or Spanish?
Yes. Interviews run in English, Hindi, Tamil, Arabic and Spanish. Each customer picks their language, and you read the results in English with the original quote alongside.
Are simulated shoppers real people?
No. They are simulated customers, modelled on real people in the markets you choose. Treat their answers as an early, directional read, and confirm the decision with your own customers.
Pick the winning cut before the media is booked.
An early read from simulated shoppers today. The same questions with your own customers this week.