Pricing research.
Find the price your market will actually pay — willingness-to-pay, trade-up and trade-down, and the reasoning — before you set it, in minutes instead of weeks.
Run a decision →What pricing research is.
Pricing research is finding the price your market will actually pay — and understanding the demand and margin trade-offs around it — before you set it. Done well, it tells you not just a number but where willingness-to-pay breaks, which segment trades up, and which walks away.
The established methods are Van Westendorp (Price Sensitivity Meter) for the acceptable price range, Gabor-Granger for demand at specific price points, and conjoint / choice-based conjoint for price within the full feature trade-off. Each is rigorous — and, run traditionally, slow and costly.
A fielded study, or a synthetic screen.
Traditional pricing research fields a panel and takes days to weeks — so a price rise or a new tier often gets decided on gut because the study didn't fit the budget or the calendar. Synthetic consumer research lets you run the price against a persona pool that behaves like your buyers and see willingness-to-pay, trade-up/down, and the reasoning in minutes — then field the highest-stakes call if it warrants it.
Price Sensitivity, before you touch the live price.
Simulatte's Price Sensitivity test returns the acceptable range, how the market trades up or down, and the segment that resists — with the reasoning underneath. Test a rise, a new tier, or a bundle before it's public. Like any synthetic method, it's the fast, low-cost screen before the in-market test — not a substitute for real transaction data.
Common questions
What is pricing research?
Finding the price your market will actually pay — and the demand and margin trade-offs around it — before you set it. Good pricing research shows where willingness-to-pay breaks, which segment trades up, and which walks away.
What are the main pricing research methods?
Van Westendorp (Price Sensitivity Meter) for the acceptable range, Gabor-Granger for demand at set price points, and conjoint / choice-based conjoint for price within the full feature trade-off.
How can I test a price before launching it?
Run the price as a decision test against a population that behaves like your buyers. Simulatte's Price Sensitivity test returns willingness-to-pay, how the market trades up or down, and the reasoning — before you touch the live price.
Can synthetic research set my price?
It gives you a fast, low-cost directional read — the acceptable range, the trade-offs, and the reasoning — to narrow the decision. For the final commitment, validate with a fielded study or real transaction data; synthetic is the screen before that, not a replacement.
Test the price before it's public.
Bring the price, tier, or bundle you're weighing and get willingness-to-pay and the reasoning in about a minute.