Build deep customer understanding,
without sacrificing decision velocity.
Your customer brain, powered by context-aware research agents, AI-moderated interviews and simulated customer panels built from census and market data. Grounding panels in your own customer data is rolling out with design partners.
AI-moderated interviews with your own customers, and simulated customers modelled on real people, in one place.
Illustrative example. It plays both outcomes; click any step to look closer.
QuestionOur new coffee gift box isn’t selling. Is it the price?
Done in 14 minutes
It’s the story, not the price. Gifters say they’d pay $34 when the box says where the coffee is from.
Next: check it with real customers, same questions, side by side.
Illustrative example.
From a hunch to a decision, without running a research project.
Ask the question and approve the plan. Simulatte reaches the people, runs the study, works through the answers and hands you the report.
- AskDescribe the decision in plain words.
- PlanThe agent learns your business and drafts a plan. Nothing runs until you approve.
- RunSimulated customers answer in minutes; real customers answer by AI interview.
- ReportA leadership-ready PDF report in seconds.
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Describe the decision in plain words. Simulatte writes the brief, sets the hypotheses and the questions, and shows a plan with the sample size and a credit ceiling. Nothing runs until you approve.
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Share the interview link with your customers, your list or your team. Don’t have a list? Tell us who you need. We’ll source respondents and quote per study.
Coming soon: find people for me, right in the app.
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Our AI interviewer runs voice interviews from your guide, follows up on what it hears, and can show your ad or product mid-interview. Transcripts land as each one finishes.
Languages: English, Hindi, Tamil, Arabic and Spanish.
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A headline answer, themes with their share, who disagrees and why, and quotes in people’s own words. Ask across all your past studies at once.
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Ask simulated customers modelled on real people, any time, with answers in minutes. Ready-made audiences in 12 countries, or build one from your market.
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Download a leadership-ready PDF report in seconds, or the raw answers as CSV for your own deck or dashboard.
Coming soon: shareable report links.
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Ask Simulatte a question from inside Claude and it plans the study, runs it and brings the answer back to the same conversation.
- JMFinance admin · 120-person firmCompleted · 18 min
- RKOps lead · 60-person firmInterviewing
- SAOffice manager · 45-person firmCompleted · 21 min
- TLFinance admin · 300-person firmInvited
“If my manager could approve from his phone, I’d have upgraded in week one.”Finance admin, 300-person firm
Simulated customers, modelled on real people. Not real respondents.
| respondent | group | buys at $34 | main reason |
|---|---|---|---|
| sim_0412 | Considered gifters | yes | origin story |
| sim_0413 | Last-minute buyers | no | delivery date |
| sim_0414 | Value hunters | no | price |
| sim_0415 | Considered gifters | yes | packaging |
| sim_0416 | Considered gifters | yes | origin story |
Interview people in the language they think in.
The real reason often comes out in someone’s first language. Our AI interviewer speaks English, Hindi, Tamil, Arabic and Spanish, with a native voice and name. Each respondent picks their language; you read the results in English, with the original quote one tap away.
- English
- Arabic
- Spanish
- Hindi
- Tamil
- EnglishWhat made you stop using it?
- Hindiआपने इसका इस्तेमाल क्यों बंद कर दिया?
- Tamilநீங்கள் இதைப் பயன்படுத்துவதை ஏன் நிறுத்தினீர்கள்?
- Arabicما الذي جعلك تتوقف عن استخدامه؟
- Spanish¿Qué hizo que dejaras de usarlo?
“The price is fine, but I don’t trust the delivery.”
Original“दाम ठीक है, पर डिलीवरी पर भरोसा नहीं होता।”
What teams ask.
Pick your industry to see the kind of questions teams bring.
- Consumer brandsWhich launch video should we put money behind?
- Food & retailWhy do shoppers stop after the second order?
- Consumer appsWhy don’t trial users upgrade?
- TelecomWhich offer keeps customers who are about to switch?
- B2B SaaSWhy do accounts think about switching at renewal?
Proof, published.
See all studies →Identity outsold function two to one, until the signal inverted.
Read the study → AG1 · HUMRetention wasn't the product. It was the ritual.
Read the study → FIGS · Vuori · PatagoniaRemove one barrier to belonging, and the next one appears.
Read the study →Modelled studies run with simulated customers on public brands. Not client work.
Checked in public. In blind tests against real outcomes, simulated customers scored 0.75 (telecom), 0.70 (grocery) and 0.59 (music) out of 1.0, where 0.5 is a coin toss. A model trained on each company’s own data still does better, and we publish that too.
See the audits →Directional, and checked in public.
We predict what real customers actually did, with the answers sealed before we start. Then we publish every result, including where we fall short.
- Outcomes sealed before any prediction is made
- Compared with chance, and with a model trained on the real data
- Code and results in a public repository
Better than chance in all three. A model trained on each company's own data still does better in all three, and we publish that too.
Ask the question you've been putting off.
A first answer today. Checked with your own customers this week.