Know the market before the market knows you.
Pre-test pricing, packaging, claims and campaigns against a population that behaves like your buyers — and get the verdict, with the reasoning underneath, before you commit the budget.
Built for the people who own the decision.
Whoever has to defend the call brings it here first — and sees how the market answers before the meeting.
See how the platform works.
Question to verdict in a day, not a quarter. You build the population once and keep testing against it — and every real outcome you return makes the next run more accurate.
We don't invent personas. We ground them in real humans.
Three ways to build a pool — each tied more tightly to real people than the last. The more real signal in, the closer to a real respondent out.
Pick a decider and interrogate it in the panel — or scan the wall and open any profile. Talking to one live takes an access code.
Not respondents. Decision engines.
Each persona in the panel is a structured cognitive model — not a profile, not a survey-taker. A simulation of one person's specific memory, identity, and decision logic, calibrated against real-world ground truth.
Open the persona spec — the four things every persona carries
Now run this against millions, not five.
Litmus and Mind are tasting demos. Simulatte is the platform — population-scale simulations on your category, custom calibration, team workspaces, and audit-grade methodology.
Bring a decision. Get a verdict.
Eleven tests across four families. Each one returns a verdict, the drivers underneath it, and the segment that disagrees — never a score with no explanation.
- PreFlight — will the whole campaign land
- Message Resonance — which framing wins
- Creative Audit — will it stop the scroll
- Name Test — which name carries
- Brand Identity — does the brand justify its price
- Claim Credibility — will the claim survive doubt
- Concept Viability — is it worth building
- Feature Priority — what to build first
- Price Sensitivity — what the market will pay
- General Survey — ask anything, at population scale
- Against a product — reactions to a specific SKU
When you need the answer in their own words.
Qualia runs real spoken interviews with real people — hundreds at once, adaptive, following up on what was actually said. You get the interviews, the analysis, and a pool grounded in them.
- SPOKENNatural turn-taking and follow-ups. It probes; it doesn't read a script.
- AT SCALEHundreds of concurrent interviews, in the time one moderator does three.
- COMPOUNDINGEvery interview can also seed a persona pool you keep testing against.
One engine. Every kind of decision.
A rotating look at decisions run through Simulatte — the assumption going in, what the population found, and the number it moved.
Two ways in — pick the one that's you.
Bring one decision you're making this month.
Tell us what you're weighing. We'll run it and show you what a Simulatte report looks like on your own question.
Fidelity benchmark → · Credibility studies →
BOTH PUBLISHED WITH THEIR AUDIT REPOS. CHECK OUR WORKING.