Find out why shoppers come back, drift or reach for the store brand.
Tell Simulatte the problem. It works out what to ask, then interviews your lapsed shoppers from one link, or gets an early read from simulated shoppers who buy the way your customers do.
Illustrative example. Numbers and quotes are invented to show the format. It plays both outcomes.
What the sales data can’t tell you.
You can see who stopped, not why
The dashboard shows the drop after the second order. It can’t tell you what went wrong in the kitchen.
Every offer test costs margin
Trying a win-back offer on live shoppers gives money away to people who were coming back anyway.
The store brand never gets briefed
Shoppers compare you with own label in two seconds at the shelf. Your plan rarely asks how that choice gets made.
Four calls food and retail teams make every month.
The weekly shop, the lapsed shopper and the deal hunter.
Simulated shoppers
MinutesSimulated customers, modelled on real people, from ready-made audiences in 12 countries or built from a description of your market. Find the groups inside it, from families doing one big shop to students topping up, and try an idea on each before it costs you margin.
Your own customers
As people respondSend an interview or survey link to your loyalty members or app users, or tell us who you need and we’ll source them, quoted per study. Interviews run in English, Hindi, Tamil, Arabic and Spanish, and transcripts sit next to the simulated read.
Priced in credits. A quick ask starts at 300 credits. A focus group of six simulated shoppers with up to 20 follow-ups is 4,000. Interviews with your shoppers are 500 credits each, charged only when completed. Survey links are free.
See pricing →Asked by food and retail teams.
We already have years of purchase data. What does this add?
The reasons. Your data shows who stopped and when; interviews and simulated shoppers tell you why, and what would bring them back. Share past reports and files, and the agent uses them to plan the questions.
Can we compare offers without giving away margin?
Yes. Run the offers past simulated shoppers first and see which one moves which household. Then check the winner with your loyalty members before it goes live.
Can we reach shoppers who have already stopped buying?
Yes. Send the link to your lapsed list by email or in your app. You’re charged only for interviews that are completed. No list? Tell us who you need and we’ll source respondents, quoted per study.
Can we dig into the store-brand choice?
Yes. Seat six simulated shoppers, including own-label regulars, in a focus group and keep asking: up to 20 follow-ups on why they pick what they pick.
Are simulated shoppers real people?
No. They are simulated customers, modelled on real people. Use them for a quick, directional read, and hear from your own shoppers before you change the offer.
Find out what happened after order two.
Test the win-back offer today. Hear from the shoppers who stopped this week.