UK consumer research.
Most decisions in UK teams never get research, because a study takes weeks and a budget line. Simulatte gives you a reasoned read from UK shoppers in minutes, then lets you hear real UK customers in their own words.
In short
Ask a ready-made UK audience of simulated customers, built to the UK’s population structure, and get the answer, the reasons and the group that disagrees in minutes. Then check what matters with real UK customers in AI-moderated voice interviews, from your own list or respondents we source.
Why UK teams look beyond the panel.
A UK agency study or a fielded panel is the right tool for a board-level call. But it takes days to weeks, it carries a cost per study, and so most of the everyday calls go untested: the pack refresh, the price rise, the own-label response, the new line in the email.
Those calls still get made, on gut feel or on whoever spoke last in the meeting. Simulatte is built for exactly that gap: a fast, reasoned read on a decision that would never have got a study.
A ready-made UK audience.
Simulatte’s UK audience is made of simulated customers, each modelled on real people, with a background, habits and a way of deciding, built to the UK’s population structure. Census calibration is US-only for now. Ask a quick question, run a survey, a price test, a message test or a visual test of ads and packs, or let six of them talk it through in a focus group.
See an example
200 simulated customers · UKNot selling to everyone in the UK? Describe the people you sell to in a sentence and Simulatte builds that audience, then shows you the groups inside it that disagree.
Then hear real UK customers.
When a decision matters, check it with real people. Simulatte’s AI interviewer runs one-to-one voice interviews from a single link: it follows your guide, asks follow-up questions until the reason is clear, and can show your concept, pack or ad mid-interview. Send it to your own customers. Don’t have a list? Tell us who you need. We’ll source UK respondents and quote per study.
Put the simulated answer and the real one side by side, and see where they agree and where they differ.
Directional, not a replacement for every study. Simulated customers are not real people. Use them to screen and iterate fast, and keep fielded research for the commitments that need it.
Agency, panel or Simulatte.
| Compared on | Research agency | Online panel | Simulatte |
|---|---|---|---|
| Time to result | Research agencyWeeks | Online panelDays | SimulatteMinutes for simulated customers; interviews build up as people respond |
| Who answers | Research agencyRecruited UK respondents | Online panelUK panel respondents | SimulatteSimulated UK customers; real people in AI interviews |
| Cost model | Research agencyPer project | Online panelPer respondent | SimulatteCredits per study, with a ceiling you approve |
| The why | Research agencyStrong, from moderators | Online panelMostly the distribution | SimulatteReasons, quotes and the group that disagrees |
| Best for | Research agencyHigh-stakes, bespoke work | Online panelSizing and incidence | SimulatteFast pre-launch reads, then hearing real customers |
Current credit prices are on Pricing. A typical first study uses 2,500–4,000 credits.
Common questions
How much does consumer research cost in the UK?
Agency projects and focus groups carry a fixed cost per study and take weeks; online panels charge per respondent. Simulatte is priced in credits: a quick ask starts from 300 credits, a typical first study uses 2,500–4,000, and every study shows its credit ceiling before anything runs. Current prices are on the pricing page.
Can I research UK consumers only?
Yes. Simulatte has a ready-made UK audience of simulated customers, or you can describe the people you sell to, for example parents in the North West who shop at discounters, and Simulatte builds that audience.
How fast is it?
A quick ask returns themes and quotes in about two minutes. Surveys, price tests and message tests take 10–30 minutes. AI-moderated interviews with real people build up as each person finishes.
Is synthetic research accurate for UK shoppers?
Treat it as directional. Simulatte publishes blind tests against real outcomes sealed before predicting, and checks of how closely simulated populations match national surveys, including across nine European countries. Use simulated customers to screen fast, and confirm the call that matters with real customers.
Can Simulatte find UK respondents for interviews?
Yes. Send the interview link to your own customers, or tell us who you need and we’ll source respondents and quote per study. Interviews are 500 credits each, charged only when completed.