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Industries / B2B SaaS

Hear why accounts stay, switch or never sign.

Tell Simulatte the problem. It works out what to ask, then interviews your admins from one link, or gets an early read from simulated buyers in the roles you describe.

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Don’t have a list? Tell us who you need. We’ll source respondents and quote per study.

Illustrative example. Numbers and quotes are invented to show the format. It plays both outcomes.

The research B2B teams never get round to.

Too few customers to keep surveying

You have hundreds of accounts, not millions of shoppers. Every survey spends goodwill you need at renewal.

Buyers don't take research calls

Finance heads and admins won't sit through a 45-minute call, so the roadmap runs on what sales heard last week.

Interview notes pile up unread

Churn calls and lost-deal notes sit in docs nobody has time to sort. The pattern is in there; nobody finds it.

Four calls B2B teams make every quarter.

Does “spend control” or “faster approvals” land with finance buyers?
Message test, with finance, ops and end users side by side
Simulated
Per seat or per trip: which plan would they actually pick?
Directional price test: which plan each group leans to, and why
Simulated
Why do accounts think about switching at renewal?
Voice interviews with your admins, reasons grouped and ranked
SimulatedPeople
Why do trial accounts stall after setup?
Interviews with trial users who didn't upgrade, plus a quick early read
SimulatedPeople

The buyer, the admin and the user.

Simulated buyers

Minutes

Simulated buyers in the roles you describe, answering in role. Use them for an early read before you take anyone's time. They don't stand in for your account base; your own customers do that.

Finance controllersMid-market CFOsTravel & admin managersHR headsProcurementEnd-user employees

Your own customers

As people respond

Send an interview or survey link to the accounts you choose, or tell us the roles you need and we’ll source them, quoted per study. Interviews run in English, Hindi, Tamil, Arabic and Spanish. Transcripts and the verdict land in the same place.

Admins at renewing accountsTrial users who stalledAccounts that leftPower usersProspects you lost

Priced in credits. An early read from simulated buyers starts at 300 credits. Interviews with your customers are 500 credits each, charged only when completed. Survey links are free.

See pricing →

Asked by B2B teams.

We only have a few hundred customers. Is that enough?

Yes. Interviews work at that scale: 15–20 conversations usually show the pattern. Simulated buyers let you test ideas first, so you only spend your customers' time on what matters.

Can you find respondents for us?

Yes. Tell us the roles and companies you need and we’ll source respondents, with a quote per study before anything starts. Or send the link to your own customers and prospects. Finding people right in the app is coming soon.

Can it tell the buyer apart from the user?

Yes. Put buyers and end users in one study as separate groups and read the results side by side, or seat both roles in the same focus group.

Are simulated buyers real people?

No. They are simulated buyers in the roles you describe. Treat their answers as an early, directional read, and confirm what matters with your customers.

Hear it from your accounts this week.

Start with an early read today. Confirm it with the admins who sign the renewal.

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