Simulatte / What you can test / Creative
Find out if it lands — before the media spend.
Four creative decisions, run against a calibrated population of your category's buyers. You see what wins, why it wins, and who it loses — while it's all still cheap to change.
Try it on your own creative →4
DECISIONS IN THIS THEME
2,000
BUYERS PER RUN
Minutes
BRIEF TO VERDICT
40–65×
UNDER A FIELDED TEST
Every question you ask before a campaign ships.
Each one returns a verdict, the behavioural drivers underneath it, and the segment that disagrees — not a score with no explanation.
PreFlight
"Will this campaign land before we spend the budget?"
Run the whole concept past the population before a single impression is bought. Catches the campaign that tests fine internally and dies in market.
YOU GET
Overall lift forecast · driver decomposition · the segment it alienates · recommended change before launch
Overall lift forecast · driver decomposition · the segment it alienates · recommended change before launch
Message Resonance
"Which framing actually wins?"
Put two or more framings head-to-head and see which moves buyers — with a confidence interval, so you know whether the gap is real or noise.
YOU GET
Win margin with bootstrap CI · emotion fingerprint · counterfactual rewrite of the losing message
Win margin with bootstrap CI · emotion fingerprint · counterfactual rewrite of the losing message
Creative Audit
"Will this creative stop the scroll?"
Score finished creative on the axes that predict performance, and see where it sits against the category — before it goes into rotation.
YOU GET
Attention · clarity · brand-fit scored 0–100 · category percentile · drivers and detractors
Attention · clarity · brand-fit scored 0–100 · category percentile · drivers and detractors
Name Test
"Which name resonates with the buyer?"
Test candidate names for distinctiveness, memorability and category fit — including the implicit associations people won't tell you in a survey.
YOU GET
Distinctiveness · memorability · category-fit · implicit-valence heatmap per name
Distinctiveness · memorability · category-fit · implicit-valence heatmap per name
Run a creative test on this page.
No signup. This is the real engine, scoped to the creative decisions above. Bring a headline, a claim or a name — you'll have a verdict in about a minute.
When transparency moved the objection instead of removing it.
RESEARCH STUDY · CPG SNACKS
THE DECISION
How much ingredient detail belongs on front-of-pack — and does more transparency actually close the sale?
THE ASSUMPTION
More visible transparency reassures the shopper and converts the doubter.
WHAT WE FOUND
Transparency didn't remove skepticism — it relocated it. Doubt moved from "what's in it" to "why are they telling me this", in a three-second shelf scan.
WHY IT MATTERS
The pack that reassures in a focus group can still lose on shelf.
WHAT WE DON'T CLAIM
Where this stops.
- Directional, not a guaranteed number. We tell you which creative wins and why — not a promised CTR or conversion rate. It's a screen before you commit media, not a substitute for the in-market test.
- Visual and verbal signals. We read what a static concept, headline or name signals to a buyer. We don't yet test motion, sound, or full in-feed media context.
- New categories need calibration. Where no persona has prior category exposure, the read needs a calibration step first.
Bring the campaign you're about to spend on.
Send us the creative you're weighing. We'll run it and show you the report on your own work.