How is this different from a normal survey?

A normal survey gives you a distribution and a wait; Simulatte returns themed responses, segment splits, and verbatims you can quote — in about a minute, with the reasoning behind the pattern.

Can I get verbatims and segment splits?

Yes. Every custom survey returns quotable verbatims and how responses split by segment, so you see not just what the population thinks but which part of it disagrees.

Can I anchor a question to a specific product?

Yes — ask openly, or anchor the question to a concept or product and get responses grounded in that context.

Simulatte / What you can test / Custom Survey

Ask anything. Across a whole population.

When the question doesn't fit a packaged test, run it open — general, or anchored to a specific product — across thousands of calibrated buyers.

Try it on your own material →

SURVEY MODES

2,000

BUYERS PER RUN

Same day

QUESTION TO ANSWER

Hands holding a phone showing a blank questionnaire at a kitchen table.

Open the question, or anchor it to a product.

Both return themed responses, segment splits and verbatims you can quote — not just a distribution.

General Survey

"What does the market actually think about this?"

Ask an open question across the population. Useful before you know enough to write a structured test, and for the exploratory work that normally costs a fielding cycle.

YOU GET
Themed responses · segment splits · representative verbatims

Survey against a product

"What do buyers say about this specific thing?"

Anchor the question to a real product, pack or piece of copy, and get reactions at the attribute level rather than in the abstract.

YOU GET
Product-anchored responses · attribute-level reactions · comparison against category priors

Ask a question on this page.

No signup. The real engine, scoped to open survey. Bring a question and you'll have an answer in about a minute.

LITMUS · SCOPED TO CUSTOM SURVEYLIVE

They tasted the story before they tasted the product.

Hands holding a phone showing a blank questionnaire.

THE DECISION

Whether brand values or product taste drove repeat purchase in plant-based.

THE ASSUMPTION

Taste is the whole game.

WHAT WE FOUND

Brand values acted as a quality proxy. What buyers believed about the brand changed what they reported tasting.

WHY IT MATTERS

A blind taste test and a branded one are answering different questions.

Read the full study →

WHAT WE DON'T CLAIM

Where this stops.

Explore and screen — then validate. Synthetic populations are for exploring and screening at speed. For an answer that must be defended to a board or regulator, validate against real respondents.
Directional on open questions. We surface themes, splits and representative reasoning — a fast read, not a fielded study of record.
Best before you write the survey. Strongest as pre-quant discovery — finding the themes before you commit a real fielding budget.

Bring the question that doesn't fit a template.

Send us what you need to know. We'll run it and show you what comes back.

Send us a decision → Book a 20-minute walkthrough