How can I test a price before launching it?

Run the price as a decision test against a persona pool. Simulatte returns willingness-to-pay, how the market trades up or down, and the reasoning behind each response — before you touch the live price.

Can I test which features to build?

Yes. Bring competing concepts or feature sets and Simulatte returns which the market values, why, and the segment that wants something else — so the roadmap follows evidence, not the loudest voice.

What does Simulatte not claim here?

It doesn't forecast exact revenue. It tells you the direction — which price, tier, or feature the market prefers and why — with the trade-offs made explicit.

Simulatte / What you can test / Commercial & Investment

Decide what to build, and what to charge.

Three commercial decisions — the concept, the feature set, the price — run against a calibrated population before the roadmap or the price list is committed.

Try it on your own material →

DECISIONS IN THIS THEME

2,000

BUYERS PER RUN

Minutes

BRIEF TO VERDICT

A shopper's hands weighing two similar unbranded product boxes against each other.

What to make, what to include, what it's worth.

Each returns a verdict with the behavioural reasoning underneath — and the segment that disagrees.

Concept Viability

"Will consumers actually try this?"

Run the concept past the population before it enters development. Separates the idea that interests people from the one they would actually pick up.

YOU GET
Try-rate forecast · drivers and barriers · persona verbatims

REPRESENTATIVE — NOT A LIVE RESULT · 41% TRY-RATE · VALIDITY 8.2/10

Feature Priority

"Which features do we build first?"

Rank the roadmap by what buyers actually value rather than what the loudest stakeholder wants, and see which features are table stakes versus genuine delight.

YOU GET
Per-feature utility · Kano classification · Build–Defend–Defer 2×2

REPRESENTATIVE — NOT A LIVE RESULT · 3 MUST-HAVE · 2 EXCITEMENT · 1 CUT

Price Sensitivity

"What should it cost?"

Find the price that maximises demand without leaving revenue on the table — and see where willingness to pay diverges by segment.

YOU GET
OPP, IPP, PMC and PME thresholds · demand curve · willingness-to-pay by segment

REPRESENTATIVE — NOT A LIVE RESULT · OPP $7.50 · IPP $12 · PMC $15

Price something on this page.

No signup. The real engine, scoped to the three decisions above. Bring a concept or a price point and you'll have a verdict in about a minute.

LITMUS · SCOPED TO COMMERCIAL & INVESTMENTLIVE

Trade-down and trade-up, in the same market, at the same time.

A shopper weighing two unbranded product boxes.

THE DECISION

Whether to push a premium tier into a market where shoppers were visibly trading down.

THE ASSUMPTION

Inflation means everyone trades down.

WHAT WE FOUND

A distinct segment traded up over the same period. Premiumisation and trade-down were running simultaneously in one market.

WHY IT MATTERS

Average price sensitivity hides the segment that will pay more.

Read the full study →

WHAT WE DON'T CLAIM

Where this stops.

A demand curve, not guaranteed revenue. Price Sensitivity returns thresholds and willingness-to-pay by segment. It's directional — not a forecast of realised revenue.
Concept and feature reads are pre-market. We screen which concept or feature set wins and why, before you build — not a substitute for a live pilot on the highest-stakes calls.
Validate the high-stakes price. For a major pricing move, use the run to narrow the options, then confirm the winner against real customers.

Bring the price you're about to set.

Send us the concept or the price you're weighing. We'll run it and show you the report on your own numbers.

Send us a decision → Book a 20-minute walkthrough