Customer interviews in their own language.
People explain themselves best in the language they think in. Simulatte’s AI interviewer speaks English, Hindi, Tamil, Arabic and Spanish, so customers answer in theirs and you read every result in yours.
In short
Each respondent picks their language before the interview starts. The interviewer speaks it with a native voice and name. One link can offer up to three languages, and you read everything in English with the original quote alongside.
Why the first language surfaces different reasons.
Ask someone a question in their second language and you get the version they can say, not always the version they mean. Answers get shorter and more polite. The hedges, the jokes and the small complaints that carry the real reason tend to drop out.
In their first language, people reach for the words they use with family and friends. That is where you hear that the price was fine but the delivery felt risky, or that paying on arrival is a matter of trust, not habit. For markets like the Gulf, India, Spain, Latin America and Spanish-speaking America, an English-only study can quietly leave those reasons out.
How a multilingual interview works.
- They pickThe respondent opens your link and chooses their language before the interview starts.
- A native voiceThe interviewer speaks that language with a native voice and a name that fits it, and follows up in it too.
- One linkOne link can offer up to three languages, so a single study can reach Arabic and English speakers in Dubai, or Spanish and English speakers in Miami.
- You read EnglishEvery theme and quote reaches you in English, with the original quote alongside so nothing is lost in translation.
See what the respondent sees
This link offers three languages. The interview then runs in Arabic.
Everything else works as in any AI-moderated interview: follow-up probes, ad or pack stills shown mid-interview, results that build as people respond, and a PDF report in seconds.
English, Hindi, Tamil, Arabic and Spanish.
The same opening question, as the interviewer asks it in each language.
- EnglishWhat made you stop using it?
- Hindiआपने इसका इस्तेमाल क्यों बंद कर दिया?
- Tamilநீங்கள் இதைப் பயன்படுத்துவதை ஏன் நிறுத்தினீர்கள்?
- Arabicما الذي جعلك تتوقف عن استخدامه؟
- Spanish¿Qué hizo que dejaras de usarlo?
What you read: the English, with the original alongside.
Each quote reaches you in English, with the respondent’s own words beside it. Share the English with your team, and check the original with a colleague who speaks the language when a word matters.
See four example quotes
“I like the app, but I pay when the delivery arrives. If I can’t, I go elsewhere.”
Originalأحب التطبيق، لكني أدفع عند الاستلام. إذا لم أستطع، أذهب لغيره.
“The price is fine, but I don’t trust the delivery.”
Original“दाम ठीक है, पर डिलीवरी पर भरोसा नहीं होता।”
“The trial was fine. The price after it is what scared me.”
Original“La prueba estuvo bien. Lo que me asustó fue el precio después.”
“The price is all right, but the delivery never comes on time.”
Original“விலை பரவாயில்லை, ஆனால் டெலிவரி நேரத்துக்கு வருவதில்லை.”
Illustrative examples. Quotes are invented to show the format.
Where it makes the biggest difference.
See the four markets
- The GulfArabic and English on one link, for customers in the UAE, Saudi Arabia and across the region. Hear how payment, delivery and family shape the decision.
- IndiaHindi, Tamil and English, so customers outside the big English-speaking cities can answer in the language they use at home.
- Spain and Latin AmericaSpanish interviews for customers in Spain and across Latin America, read by your team in English.
- US HispanicSpanish and English on the same link, so each person chooses the language they’re most at ease in.
You can send the link to your own customers or list. Don’t have a list? Tell us who you need. We’ll source respondents and quote per study. To get a first read before you interview, try the same questions on simulated customers, then compare the two side by side.
Common questions
Which languages can AI interviews run in?
English, Hindi, Tamil, Arabic and Spanish. Each respondent picks their language before the interview starts.
Can one interview link offer more than one language?
Yes. One link can offer up to three languages, and each person chooses theirs before starting. A Gulf study might offer Arabic and English; a US study might offer Spanish and English.
Does the interviewer sound like a native speaker?
The interviewer speaks each language with a native voice and a name that fits it, and asks its follow-up questions in that language too.
Do I need to speak the language to read the results?
No. You read every theme and quote in English, with the original quote alongside, so a colleague who speaks the language can check any word that matters.
Can you find respondents who speak Arabic, Hindi or Spanish?
Don’t have a list? Tell us who you need. We’ll source respondents and quote per study.
How much does a multilingual interview cost?
The same as any interview: priced in credits and charged only when it’s completed. Current prices are on the pricing page.