Simulatte — Studies https://simulatte.io/studies Original simulation findings from Simulatte — real decisions modelled against synthetic populations, indexed by what the finding overturned. en Wed, 06 Aug 2026 00:00:00 GMT The Brand Name Ceiling https://simulatte.io/study-brand-name-ceiling https://simulatte.io/study-brand-name-ceiling Sun, 27 Jul 2026 00:00:00 GMT A personal-care masterbrand's gendered name suppressed women's and cross-category conversion by 45–60 points. The fix was architecture, not copy. A modelled Simulatte study. Creator Purchase Authority Audit https://simulatte.io/study-creator-authority https://simulatte.io/study-creator-authority Sun, 27 Jul 2026 00:00:00 GMT Follower count didn't buy purchase authority. An unpaid clinician with 8,000 followers scored 83/100; a 30-million celebrity scored 31. A modelled Simulatte study. The Social Currency Signal https://simulatte.io/study-social-currency https://simulatte.io/study-social-currency Sun, 27 Jul 2026 00:00:00 GMT Across Liquid Death, OLIPOP and Spindrift, purchase motivation split 2:1 identity over function — and mass distribution then inverted the signal for the highest-value buyers. A modelled Simulatte research study. The Taste Test Paradox https://simulatte.io/study-taste-paradox https://simulatte.io/study-taste-paradox Sun, 27 Jul 2026 00:00:00 GMT Across Oatly, Califia and Beyond Meat, branded preference beat blind taste — and the most analytical buyers amplified the brand halo rather than resisting it. A modelled Simulatte research study. The 3-Second Label Scan https://simulatte.io/study-label-scan https://simulatte.io/study-label-scan Sun, 27 Jul 2026 00:00:00 GMT Across Larabar and KIND, ingredient transparency passes the first skepticism screen in under 3 seconds — then stalls at a second layer no label answers. A modelled Simulatte research study. The Repeat Purchase Trigger https://simulatte.io/study-repeat-ritual https://simulatte.io/study-repeat-ritual Sun, 27 Jul 2026 00:00:00 GMT Across AG1 and HUM, the thing being bought isn't the supplement — it's permission to stop asking whether it works. Ritual anchoring displaces efficacy evaluation. A modelled Simulatte research study. The Influencer Transfer Problem https://simulatte.io/study-influencer-transfer https://simulatte.io/study-influencer-transfer Sun, 27 Jul 2026 00:00:00 GMT Across Prime, Chamberlain Coffee and Hiyo, products rarely survive the audit when the person behind them changes — because they were never designed to be judged alone. A modelled Simulatte research study. The Keyword That Blocked Its Own Market https://simulatte.io/study-listing-keyword https://simulatte.io/study-listing-keyword Sun, 27 Jul 2026 00:00:00 GMT A single diet-category keyword in an e-commerce title signalled a tribe — and 83% of the audience who didn't belong scrolled straight past. A modelled Simulatte study. Tier 2/3 Market Entry https://simulatte.io/study-tier23-barber https://simulatte.io/study-tier23-barber Sun, 27 Jul 2026 00:00:00 GMT Entering Tier 2/3 India, local trade authorities — barbers, parlour owners — lifted trial 40–47 points and tripled 90-day repeat over any digital channel. A modelled Simulatte study. Savings Habit Decay & AutoPay Churn https://simulatte.io/study-autopay-churn https://simulatte.io/study-autopay-churn Sun, 27 Jul 2026 00:00:00 GMT A retail bank's highest-income saver churned first; the lowest-income one held on. A modelled Simulatte study of savings identity and autopay retention. The Works-For-People-Like-Me Problem https://simulatte.io/study-works-for-me https://simulatte.io/study-works-for-me Sun, 27 Jul 2026 00:00:00 GMT Across FIGS, Vuori and Patagonia, identity barriers to purchase don't dissolve — they migrate. Open one gate and the next emerges. A modelled Simulatte research study.